For some years now, Adhara has been guided by a very clear idea: it’s as important to know how to COMMUNICATE what we discover as it is to know how to conduct RESEARCH. Simple, but not easy.
In this case, the challenge was to reflect the evolution of Spanish homes’ lifestyle and decoration through 5 families. A laborious and rewarding work of scripting, location, filming and editing that resulted in a 6-minute video, which we offer you a glimpse of.
What happens in our brains when we use our mobile phones while driving, to what extent does the mobile phone decrease our attention on the road, how does this cognitive impairment impact our driving style and increase the risk of committing an offence or having a serious accident?
In Adhara we’ve collaborated with Fundación Mapfre and the Institute for Sustainable Mobility in order to shed light on these issues through the most advanced neuromarketing techniques. Together we contributed to the press conference’s success, and the prevention message was clearly conveyed to society.
Do political parties’ anthems work, what feelings do they trigger? How does our political affiliation condition our feelings towards an anthem, after knowing which party it represents? Who do I fear more, my ideological adversary or the one competing directly with me?
These are some of the questions that our friends at Flyabit asked us and which we give answers to in “HIMNOTIZADOS”, a study with neuromarketing techniques whose results left no one indifferent.
Fear, joy, calmness, epic, dullness…these are some of the sensations and emotions that we identified in the 5 main political parties’ anthems.
Discover the study’s results in our infographic one-page report. Request it through our contact form.
At Adhara we want to transform the way studios and dealers approach market research on movie and series releases.
That’s why we created Emotional Film Research, a methodology that puts EMOTIONS at the center of analysis. Thanks to the combination of Qualitative techniques, Neuromarketing and Big Data Sentiment Analysis we identify keys for optimizing the product and its promotion, as well as discovering the Internet Buzz after release. Would you like to know more about our formula? Contact us.
At Adhara Research we’re aware of the need to convey our research’s results to the client in a clear, friendly and memorable way. This is the only way to ensure that the research insights become a real driver of change.
At the end of 2017 we took this philosophy to the max by scripting and producing a short film that brought to life the different consumer profiles identified in an important qual-quant segmentation study conducted by Adhara. It was only from then on that we were able to see, hear, feel and connect with those consumers behind the data.
We leave you with a behind-the-scenes look at a marathon day of shooting, where PowerPoint turned to celluloid.
Think over your needs and get in touch with us.
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