Combining 9 disciplines

for more effective

CO-CREATE DEVISE SEGMENT DIAGNOSE IDENTIFY EMOTIONS UNCOVER INSIGHTS QUANTIFY EXPLORE DISCOVER

Qualitative studies

Our origins are in qualitative research so we’d be lying if we didn’t admit that it’s one of our strong points.

We’re experts at revealing insights through interviews, group dynamics, accompanying interviews, home visits, etc.

In addition, we can design training to turn you and your team into true insighters.

Quantitative Studies

Figures are an essential decision-making tool in every business.

We advise you on the most suitable methodology and statistical analysis for any project.

Studies on segmentation, prices, satisfaction, image, positioning, uses, attitudes and motivations. We’re experts at special statistical analysis.

Associated panels in Europe, the United States and Latin America. Hall test service and teams of interviewers to conduct street surveys across Spain.

Desk Research

Our core business is primary research, but if you need to conduct a study from secondary sources, you can rely on our desk research service, which specializes in B2B and B2C.

Online Communities

For more than 10 years we’ve been making innovations in ad hoc Online Communities for market research studies.

We conduct short-and-long term market research online communities (MROCs).

In 2017 we launched our first platform for a long-running Online Community under the QUICK RESPONSE PLATFORM concept. And in 2024 we super vitaminized it with tools and functions developed through AI.

Neuroscience

With our NeuroQual methodology we’ve managed to translate the enormous complexity of Neuromarketing data into results that are easy to assimilate and act upon.

Discover the emotions that play an important part in your business, or those that your next communication campaign, brand or product will trigger.

Thanks to neuroscience, we can reach a 97% understanding of human behavior.

DESIGN ITERATE CO-CREATE INNOVATE

WorkShops

Don’t hesitate, teamwork and interdepartmental synergies are the key to accelerating the development of your company.

At Adhara Research we know how to design and run workshops for reflection, alignment, or innovation. You set the goal. We’ll do the rest.

Design Thinking

When it comes to innovation, our mastery of the design thinking methodology will not leave you indifferent. It is what you need to generate innovative solutions.

Are you familiar with the LEGO® SERIOUS PLAY® methodology?
Our LEGO® SERIOUS PLAY® certified facilitators will help you develop the creative potential of your entire team, unlocking their capacity for innovation. The LEGO® SERIOUS PLAY® methodology is useful for:

Developing TEAMWORK, based on the individual potential of each person
Developing and validating BUSINESS MODELS
Developing new PRODUCTS or SERVICES
Analyze SCENARIOS and look for SOLUTIONS

If you don’t know what to do, build it with us

DESIGN ITERATE CO-CREATE INNOVATE

Infographics

Great analysis is useless if, as a research agency, we don’t know how to communicate results in an optimal way. Thanks to our development of infographics, we can convey our studies’ conclusions in a way that’s more...